Beasy Blockchain MVP: Designing Trust for a Decentralized Future

Designed an early-stage blockchain MVP focused on document authentication and digital trust, simplifying decentralized workflows into an intuitive experience used to validate product vision and secure investor confidence.

Role - Lead UX/UI Designer

Project Type - Product Design, UX Strategy, MVP Development, Web3

Tools - Figma, Miro

Impacting Areas - Web3 Accessibility, Blockchain, Sports

Project Overview

Beasy is a blockchain startup that aims to simplify document authentication and digital trust verification. As the Product and UX Lead, I was responsible for defining and designing the MVP experience that helped attract over $1.5M in initial funding and position the product for growth in a competitive Web3 landscape.

The Problem

Traditional document verification methods are often inefficient, costly, and prone to fraud. The founders of Beasy envisioned a decentralized solution utilizing blockchain technology to enable users to securely verify their identities and certify documents, without relying on intermediaries. However, before securing funding, they needed an intuitive MVP to communicate this vision to investors and potential users.

Key issues included:

  • Lack of trust in blockchain UX: Many users found existing blockchain tools intimidating and overly technical.

  • Unclear user flows: There was no defined experience for document upload, verification, or identity management.

  • Investor skepticism: The team needed a visual and interactive prototype to help tell a compelling story.

  • High friction: Existing solutions involved multiple confusing steps for document validation and wallet creation.

Key Insights

Users and investors don’t need to understand blockchain to believe in its value. If we could design a seamless, secure experience that feels familiar (like uploading a doc to Google Drive), we could remove cognitive barriers and show how blockchain can support trust without friction.

User Persona

Using the secondary research collected allowed me to create a persona that will allow for better design decisions based on a user's behaviors and needs.

Sitemap

We needed to construct a visual sitemap to show the information architecture of the blockchain system for Beasy.

MidFi Wireframes

Solutions Implemented

Onboarding & Wallet Flow

  • Designed a simplified onboarding process that created a secure wallet without overwhelming users with jargon.

Document Upload + Verification

  • Built a flow that allowed users to drag and drop a file, trigger blockchain hashing behind the scenes, and receive a downloadable verification certificate.

Trust & Identity Dashboard

  • Created a dashboard experience where users could see their verification history, status of documents, and linked identity credentials.

Investor Prototype & Pitch Deck Screens

  • Crafted a clickable, interactive prototype with embedded storytelling to clearly illustrate the use case and scalability.

Pitch-Ready UX Artifacts

  • Developed high-fidelity visuals and experience flows tailored for investor presentations and demo days.

Results

Helped secure $1.5M in early-stage funding through investor demos powered by the MVP prototype.

  • Prototype presented at 2 Web3 startup showcases and featured in blockchain newsletters.

  • Received strong interest from beta users across the legal and real estate sectors for early pilot testing.

Click the link below to view the featured article:

https://www.builtinboston.com/articles/boston-future-5-startup-beasy-q2-2022

Reflection

This project deepened my ability to translate complex technologies into clear, usable experiences. Designing for blockchain taught me that reducing cognitive load and designing around user trust are essential, especially when the technology itself is unfamiliar.

I also sharpened my skills in founder collaboration, building quick feedback loops between design and pitch needs, and ensuring every screen had a narrative purpose.

What I'd do differently

  1. Conduct more user validation with actual target end-users earlier in the process (not just investors).

  2. Push for motion design or micro-interactions to better communicate trust, especially around wallet creation and document validation.

  3. Begin testing pricing and tiering strategies through design to prep for go-to-market.